# TP Transforms Global Communication with Sanas

## The TP Story
As one of the world’s largest digital services providers, Teleperformance (TP) operates across multiple countries and industries, serving clients with diverse customer service needs. Using Sanas’s industry-leading, real-time Accent Translation and Noise Cancellation technologies, TP was able to optimize agent performance, improve customer satisfaction, and unlock new business opportunities.

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## The Opportunity
TP set out to enhance communication clarity, expand talent accessibility, and improve operational efficiency across key regions. In India, boosting agent comprehension was a priority, while in Latin America, broadening the talent pool created new opportunities. In the Philippines, reducing infrastructure costs became a strategic focus. At the same time, optimizing hiring, lowering attrition, and streamlining training cycles offered a clear path to greater efficiency and revenue growth.

By leveraging Sanas’s AI-driven Accent Translation technology, TP transformed service delivery, elevated CSAT scores, and redefined customer experience excellence.

Deploying technology at a global scale is inherently complex—especially for a dynamic, multi-region organization like TP. Yet, its partnership with Sanas turned what could have been a challenging rollout into one of the company’s smoothest and most efficient implementations. With Sanas’s proven deployment methodology and deep expertise in large-scale integrations, TP rapidly adopted the technology across regions with minimal disruption, ensuring a seamless transition and immediate impact.

> "The Sanas partnership is fantastic because it makes each interaction better, more pleasant, for both sides of the conversation."
> **Daniel Julien** \| TP CEO

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## **Key Business Outcomes**
- 22% increase in CSAT
- 37.5% reduction in AHT
- 14% improvement in FCR
- 25% improvement in LTR

**Increased Business Growth:**
- TP India’s success with Sanas AT led to direct expansion into TP Philippines, as Samsung requested more licenses.
- Enterprises hesitant about offshore outsourcing (e.g., Cricket Wireless) reconsidered their stance after seeing Sanas’s impact.

**Cost Savings & Operational Efficiencies:**
- Contact centers in the Philippines reduced infrastructure costs by eliminating the need for acoustic modifications.
- Hiring efficiency in Latin America improved significantly, reducing recruitment time and costs.

**Agent Experience & Well-being:**
- Noise cancellation reduced stress levels and improved working conditions for agents.
- Enhanced communication clarity helped agents build better customer relationships, increasing confidence and job satisfaction.

**About TP**
TP delivers the most advanced, digitally-powered business services to help the world’s best brands streamline their business in meaningful and sustainable ways.